All shipyards positioned on a niche market have a trait in common: they are born of the passion of their founder. "I had fun building with Tofinous, but I had in mind for other designs." "And then I wanted to raise boats at my own pace," says Franck Roy, who started the personal adventure in 1999. "It is this business because we love it." Even when I'm tired, I am happy to come to the site. "Varnish day to do this is happiness", continues this impassioned old shells and the mahogany.
Decisive charms of this type of construction, it is without dispute to allow him to follow the construction of his boat from birth up to the finish. "A true relationship is created with the client." He will express his wishes, place its instruments, apply a tint of varnish and therefore customize his vessel, explains Alain Pochon, President of the Grand Pavois, the La Rochelle boat show. The approach is somewhat similar to that of the individual house construction.
Unlike series boat, boat niche is therefore shaped the image of what wishes the client and constructor integrates into its business approach a true listening to his liking: "It will draw the development of the cab of a Catana on requests for the client," confirms Olivier Poncin, CEO of the Yachts Poncin group. The construction of Canet-en-Roussillon built between 25 and 40 catamarans of 13.50 to 28 metres per year. "Is the boat five legs and the buyer who comes here knows that it will pay more, but also that it will be exactly what they want to." "Anyway, it is in price ranges where the client is entitled to be very, very demanding," he admits. The Catana 50' new appears to 920.000 euro excluding taxes and, beyond the 24 metres, it takes a minimum of EUR 5 million.
Popular shows
"Our customers are travellers." "Helping them to define the vessel that will meet the best to their project and do not hesitate to admit that some equipment are unnecessary, even if they have the means", continues to Christian Castagnié, responsible for sales.
Real sailors, perfectionists, these purchasers do not need to be sought. They roving pontoons, allow themselves to be seduce by forms or a concept. They shall inform the-to-mouth, reading journals and more plus des des spécialisées par le specialized par le par le par le "For niche sites, including the small who are in General not or little trade teams, fairs are an opportunity to meet with their clients." "Many of our exhibitors are 50 of their turnover during the ten days here," confirms Alain Pichavant, Commissioner General of the boat show which is currently held in Paris, Versailles. "Our"wood village"is much appreciated by both visitors and exhibitors," welcomes the President of the Grand Pavois, which, from its inception, has been strong to small sites. The average price of the M2 in hall with basic equipment is at 137 euros, while it reaches 162 euros in Paris. And rochelais Lounge offers its space "wood village" in priority to the small building at 42 euros per square metre. "It is one of our specific and we wish because it meets the expectations of some of our customers," concludes Alain Pochon.
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