Alcatel-Lucent launches its first new generation services. Of telecommunications equipment manufacturer announced last week concluded two agreements with operators, one to Singapore, the other in the United States, to make available its application platform designed for the new fixed and mobile networks at very high speed. This will allow all kinds of service providers or developers to enrich their offerings online with geolocation, billing and connection data collected by Alcatel-Lucent. Above all, operators can take advantage of the growth of these new services to collect their share of the loot, while for the moment the bulk of the turnover generated on the network is captured by the actors of the Internet as YouTube or Google.
Since the official launch, there is a year of the strategy of the "application enablement" (put at the disposal of applications), Alcatel-Lucent ambition is to contribute to the creation of new economic models for operators. In arriving at the head of the OEM, Ben Verwaayen, former boss of BT, realized that the group could not simply fight on prices with Asian suppliers and should differentiate better meet the expectations of its operator customers. But what of the more urgent for them to be able to leverage the explosion of Internet traffic Because if the development of "smartphones", keys 3 G, and online video requires to invest more in increased network capacity, the Orange, Verizon, Vodafone must boost their infrastructure without being sure that profits will be at the efforts made, analysis Philippe Keryer, President of the operators group: "Knowing that an iPhone user may consume a thousand times more bandwidth than the average mobile subscriber", it is not a few extra euros subscription that will allow the operator to recoup its investment. "Out of the trap, must be that it can monetize its assets - for example the information it holds on its subscribers.
"Virtual shopping Centre".
At Singapore, the Group and signed a contract with Nucleus Connect, the operator of the future network of new generation ultra-high throughput (1 gigabit per second and the home more), which should be operational in June 2012. Alcatel-Lucent will bring new services online, via a "virtual shopping centre online": not a store, but a space in which the merchants settled. In this sense, the OEM does not shade to the Appstore, Ovi and other shops of online applications, which have theoretically place in this shopping centre. "We operate integration platform;" We host the application providers; "we manage capacity," summarizes Philippe Keryer.
In the United States, Alcatel-Lucent goes one step further by hosting Sprint integration platform on its own servers. Objective: to provide richer services with the opening to the creative of the Web. "The operator holds subscribers geolocation information." "You are a developer in a garage in California: it is sufficient to declare you with us, use our open programming interfaces and combine it with Google Maps, for example, to create an innovative service and géolocalisé", demonstrates Philippe Keryer. Whether what home end users réserveront to both intrusive services and increasing their invoice.
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