Hollywood comes to a beautiful summer in the rooms

Hollywood comes to a beautiful summer in the rooms. With 4.13 billion of revenue in the United States, the period from Memorial Day (late May) to Labor Day (early September) recorded a decrease of less than 1 from last year, despite a difficult economic environment. That does not mean that studios and their investors are correct returns on investment. Indeed, the hearing declined this summer of more than 5 from the summer 2007, continuing the trend began last year, but the fall was offset by the increase of 5 of the price of the ticket. However the number of films distributed in the rooms increased by 30 between 2002 and 2007. This year, Sundance festival has received 3 nominations against 2,000 in 2003.

"It is saturated films: 5,000 films were produced last year, of which 603 were distributed in the rooms." Recently, "But the market is even not wide enough for 400", said Mark Gill, the patron of the independent production house Film Department. The surplus disappears room even before there was time to build an audience, while the public is bombarded by the campaigns of big budget films.

The independent film mauled

Among the films as "sacrificed" this year are "Leatherheads" with George Clooney and Renée Zellweger, or "Synecdoche, New York" with Philip Seymour Hoffman and Ethan Hawke. Hailed by critics, these films to the average budgets of 60 and 20 million dollars respectively, went unnoticed. "Smart People", with Sarah Jessica Parker, Ellen Page and Dennis Quaid, has barely managed to bail out its budget of $ 8 million. And "My Mom's New Boyfriend," a film with Meg Ryan and Antonio Banderas, was released directly on DVD without appear in theatres in the United States.

Observed since the beginning of the year, the bubble is injection by Wall Street for $ 18 billion the last four years in film production. The writers strike ended in February after three months did little to clean up the situation despite the temporary slowing of the productions. If this year has seen the significant withdrawal of investors and banks that funded the bubble, films will continue to challenge in the rooms until at least 2009 before the industry found a balance.

In the meantime, independent cinema is the most affected because adequate distribution and marketing budgets. Sidney Kimmel Entertainment comes to reduce its activities from five to two new films per year. And ThinkFilm will not reach its payments of advertising campaigns. Simultaneously, studios have begun to take measures by closing their art and trial divisions. Paramount Vantage (Viacom) was integrated into Paramount Pictures with 50 deleted jobs. Warner Bros. has closed Picturehouse and Warner Independent, and repatriated New Line in Burbank after eliminating 90 of jobs.

All indications show that Hollywood will re-Center on safe values: superhero and other blockbusters to big budget films. With more than 500 million dollars in revenue since its release, "Batman - the Black Knight" climbed to the second rank of the best American box office behind "Titanic". A $ 570 million, "iron Man" is the fourth largest global success of the year.