One creates, manages the other. Further, Ece and Ayse Ege sisters hiding behind Dice Kayek, the Parisian fashion brands originating from the Bosphorus. All started in Paris in 1992 with a collection of 13 white shirts at the women's ready-to-wear show. Exercise of style which Ece (graduate of Esmod) out with brio and a bit of malice, since the heavy Poplin of her blouses adorns insect embroidered more real than life metal wire. Seventeen years later, the claw, because it is one, is broadcast in some 75 points of sale around the world: the cheap, Renoma and multi-brand Aoshida in Paris, Selfridge's and Harvey Nichols in London. The Dice Kayek style A very feminine mix of fashion and modernity, walking around the world. With the Japanese, attracted by the finishes and templates adapted to small women just as great Russians who like to dress. Never of pants, a few cutters and especially dresses for a flawless look from morning to evening. Just cuts, color, subtle print with a line of mesh for a less formal silhouette and also to make more accessible the mark. It is available in two lines: Pink Label (made in Turkey) is up to public price of 1,000 euros. beyond, Black Label out of Parisian workshops. A part of the winter 2010 collection will be presented at the Museum of Decorative Arts end of March, after the "fashion week" Paris. The previous show was held at the Ritz.
Participate in the parades of the chambre syndicale of creators Dice Kayek no longer has the means. "Marching through Paris cost a minimum of 150,000 had-ros, and even cash sponsors." "We prefer to keep this money in society," said Ayse, who, like her sister, lives between Paris and Istanbul. Dice Kayek was assisted by the Turkish Government device export. Through the "turquality" label, awarded for five years, guarantees the holder that the State finances 50 of costs incurred abroad for fashion show rooms opening... Dice Kayek has benefited between 2003 and 2007, which had allowed him to have a shop on the left bank for three years. Closed when such aid ceased, the brand has retained its show room of the 1erarrondissement. With 2 million euros of turnover, the company "a difficulty to self-finance its growth," said Ayse, whose priority remains the reopening of a place, "essential to show the public the universe of the mark". The banks "Just the way Word makes flee", she said, noting the six month period between the point where it must finance the collection and where it sells.
Active women
It also refers to the difficulty of access to the latest rare French contractors who prefer to work for the big names in the luxury. Or even the overcautiousness of the distribution that is afraid to not be delivered in time and hour. Not to mention the low media visibility of a mark which is not advertising. "A vicious circle" which she did only worsen and "only the apparternance to a group, to get out". Like all young designers, Ece thus leased services and works on behalf of third parties. For Ipekyol, large Turkish group of ready-to-wear, it signs the Machka line, aimed at a clientele of women.
The British are the most profitable on averageThe ultimate goal of Nestlé is the dethronecourts to judge any dispute between a nonU16 Eve and 11447 yen the previous FridayMore than 1300 cities have already signedWe had the impression that the games were madeIt is not question of close Monéteau plantBut the matter goes beyond the strict familyBetter it has almost a chance for the ContinentAnd this figure could go down to 80 in 2010
