The hairstyle, by chance
Benjamin Charles was born in hairdressing. More than thirty years ago, his father became one of the first franchisees of the Jacques Dessange sign, and his mother, hairdresser training. From a business school, Benjamin had no career plan in this sector. Step more than his sister, coming from advertising. Yet both eventually unite their skills to those of their parents to start a holding family, perfectly organized, and leader currently 12 salons hair in Ile-de-France. And competition which must perhaps nothing to chance.
Birth of a family holding company
In 2001, the father of Benjamin already has 5 rooms free. Willingness to continue the development is present, but a change in structure is necessary to adapt to the size of the family business. A holding company is created. Benjamin Charles is changing professional activity to become Associate Director: "the holding company is a legal way of management." It holds a participation in each room, which has its own franchise agreement and form an independent entity. In addition to charge benefits on existing businesses, our holding to borrow from banks to invest in new shows, by financing a large part of the initial investment. Thus, it doubled in size and turnover in six years.
Data chiffréesCréation of the holding company: 2001 Composition: 12 hair salons (Dessange, Camille Albane, Frédéric Moreno) on four departments (Paris, Hauts-de-Seine, Yvelines, Val d'Oise) franchise contract total: 130 people (three to thirty employees by show) the more efficient store: 1.7 million euros HT the less efficient: 150 000Complementary roles
In the holding, Benjamin manages all contractual aspects with collaborators, relations with banks, accountants, lawyers, and recruitment. He said: "my sister take care of training, marketing and communication." Including by using the tools proposed by the Group Dessange. My father oversees the operational, bringing his experience. As my mother, she leads the main and historic show. This multiplication of skills to deal with any type of problem.
The franchisee has
This daily organization is based on an economic model now flourishing in the hairdressing sector: the franchise. "In accordance with the Charter and the image of a trade mark, the contractor has an interest to use the experience and the tools of the network." Its independence has no meaning if it goes too far in the initiative. The franchisor offers, the franchisee has. "Beyond the notoriety of Dessange, we enjoy also the regular courses given by the sign, national and local communication, as well as a range of specific products", says Benjamin Charles.
Recruiting, development
The ambition remains to continue to open one to two shows a year, always exploring three Dessange Group signs, through buy-backs of business or the taking of shares in creations of franchise business. "Funds or locations, it is." The single brake to our development is to build teams for future shows. "Even if we allow some of our employees to become managers or partners", he added. On the descent, it is already ensured through the regular taking of capital in new businesses.
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