In money much of the public seeking safety

The French tend to be restricted on everyday products. They visited last year 2 visits and less in the hyper and supermarkets, removing the final 23 products of mass consumption of their baskets, according to TNS Worlpanel.

Research of low price is more than ever today. The hard-discount continues its ascent, with 14.3 of market share, according to TNS Worldpanel. As brands, they continue their momentum and reach 29 of the market in 2008 in the hyper and supermarkets, compared to 26.5 in 2006.

Signs specialized in destocking, such products as canned having exceeded their date limit for optimal use, do not have in principle of danger, take advantage of the crisis and media excitement they have sparked. Result: on the forums flourish requests between users of good addresses in them.

In the car, the price effect plays in full, under the impetus of the differential case and ecological bonus. The segment of the economic and lower cars thus reached 50.5 of the market, compared to 44.7 in 2008, only a year before, according to the Committee of French automakers.

In parallel, the polarization on the entry line on one side and the premium on the other seems to grow. In telephony, the phenomenon has helped Orange to sell best 810.000 of Apple's Iphone between November 2007 and March 2009.

On tourism, new habits settled, with an upsurge in bookings last minute less to find the best possible price under the effect of a certain wait , a shortening of residence times provided and the search for closest foreign destinations.

In this world of more cautious consumer, there is however room for entertainment. Cinema attendance increased by 6.2 in France. In the video game universe, he had a record year according to GFK, with a growth of 19 in 2008.

And the consumer continues to accompany the birth of new segments of the evolution of its ways of life, such as "netbooks."

In money, much of the public seeking safety. Between 1 January and late February, more than 5 million new books, just available in the whole of banks, were opened. And on the month of January alone, the collection of this symbolic savings and sustainability booklet product reached 19 billion euros, a record two times the previous, dating back to December 1995.

In food, the research tradition, benchmarks and pleasure remains strong. Good MOM and Cochonou are the two brands with the most progress this year in their ability to generate more purchases by the largest number of households, according to TNS Worldpanel Benchmarques.

Environmental concerns have now exceeded statements of intention. The development of the bio is sufficient to show that the trend is initiated.

The local acquires importance. It passes through the search for suppliers of proximity, with the development of baskets of fruit and vegetables préachetés each week to nearby farmers, with more or less militant formulas.

The French found the taste of home-made, both for economic reasons but also for the sake of sustainable development. Hotplates, breadfruit, citrus press, and other household robots have seen their sales much progress last year. Another sign: people bring more than before their lunch at their place of work.

They are also more and more numerous to compare prices and to do their shopping on the Internet. EBay France found no decline in traffic on its site, with 14 million unique visitors per month. And the number of transactions continues to grow, according to the Director-General, Alexander Schirmeister. Particularly appreciated: being able to sell to buy in the wake. If the marketing of opportunity remains the main activity of the site, hunting for bargains new products sold by professionals is doing well.

Large volumes generated by eBay to take the prize. A study conducted last summer in Germany, France and Britain concerning the price of 12 categories of consumer products, has highlighted a differential of 17 on average for the site compared to the rates charged by traditional distribution.

Difficult to predict with certainty what in this evolving attitudes to accelerated the crisis persists. But there is no doubt that the change in consumption patterns linked to greater attention to the good price-quality ratio and more reasoned purchases will continue to have an impact in the coming years. Follow closely.